Strategy & Plan For Marketing Professional Consulting Services

For optimum results to your marketing professional services efforts, we’ll discuss one of the simplest, yet most overlooked, ways to increase the amount of every sale you make.

In marketing professional services, there is always an optimum price for any service. And unless you test to determine precisely what that optimum price is, you aren’t taking full advantage of all the profits you can generate with any given service.

For example, I always test at least three different prices whenever I introduce a new service. My tests have proven time and time again that there is an optimum price for almost any service… a price that will always perform better than others.

I also strongly encourage my clients to test multiple price points. And one of the most frequent problems I see my clients encounter is pricing their services too low.

Here’s an experience of marketing professional services I recently had with one of my clients. I was advising a well-known copywriter on how to make his business more profitable.

The first thing I noticed was that his prices seemed to be too low. He was a top-flight copywriter with years of experience and dozens of satisfied clients. But his rates were substantially lower than comparable writers.

He had been asked to present a proposal to one of the largest direct marketing firms in the country. I advised him to double his fee. He was shocked and said he couldn’t possibly do that.

I informed him that I regularly get more than double his fee for similar projects.

Again, I encouraged him to double his fee. I reminded him that you can always negotiate down, but it’s impossible to offer a specified fee and then negotiate up.

The copywriter submitted his proposal with a 50% increase in his standard fee, rather than the 100% increase I recommended.

And guess what? The new client agreed on the spot. As a result, the copywriter I was advising said he wished he would have proposed the higher fee ealier… (but that’s something he can do with all his future assignments).

I’ll get into all of the details of how to increase your fees with little or no resistance from your clients later in this marketing course program.

But for now, it’s important to realize that most service professionals under-price their services in every marketing professional services efforts. And if you don’t test different pricing options, you could easily be leaving a lot of money on the table.

This article is just the tip of an iceberg. You’ll find many other winning techniques and unique marketing strategies on marketing professional services topics on the most comprehesive marketing course program specifically designed for independent professionals and service business owners called “How To Market Your Way To A Million-Dollar Professional Service Practice” Please click here to download a free sample of this marketing course program.