About The author
About Bob Serling
Bob Serling’s main job is a professional marketing consultant, but recently he took the software business he built and sold it for $6.2 million in just 17 months. And that’s typical of the results he achieves!
Bob has authored five marketing courses, including direct marketing classics like including “Maximum Profit Direct Marketing”, “Maximum Profit Copy Clinic”, and “Power Copywriting For The Internet”, he has developed the revolutionary “reverse marketing system,” and he has taught his strategies to literally tens of thousands of people.
IBM, Deloitte Consulting, Ford, Amgen, Anheiser-Busch, the United States Air Force, and Squibb Pharmaceuticals are just a small handful of the companies who have done business with him.
Bob’s services as a marketing consultant are in high demand as his strategies and techniques produce dramatic results, often increasing clients’ sales by double, triple… even as much as 917%!
Every week, people call him with loads of projects he’d love to work on, but just can’t fit into an already full schedule. He was recently contacted by a major New York publishing house to see if he’d accept an advance to write a book for them.
Bob is asked to speak before business groups and at seminars all over the country. But he rarely does this because he doesn’t want to work more than 30 or 40 hours per week.
Recently, Bob founded a new consulting firm called ProductLab and developed the IDEAS process, the first truly customer-focused product development methodology. He has helped dozens of companies create new products that fulfill their customers precise needs and position their products for greater profits.
In addition, Bob holds patents on an advanced testing software suite, a consumer product, a toy, and a business service. He is also the author of the forthcoming book, The Innovation Toolkit: A proven, systematic process for creating breakthrough business ideas… on demand!
Last updated: June 1, 2008